Conversion – these objectives are meant to get people who are interested in you to buy something.Consideration – these objectives are meant to get people to seriously consider buying something from you.
Awareness – these objectives are meant to trigger interest in your business and what you offer. To help you figure out what objectives to use, Facebook has divided objectives into three categories: That’s why establishing your objectives early on helps you set up effective Facebook ad campaigns every time.Īt a higher level, the objectives you set for your ads should also match your business goals. Before you even start creating an ad, the first step is to decide what you want the outcome of the advert to be.ĭo you want to grow your audience through leads? Promote a new product? Or increase video views? Whatever your goal is, each ad you run requires a different approach to get the outcome you’re after. Objectives are meant to help you create ads that target your specific audience. This guide is the 2021 edition of all things related to Facebook ad image size specs and requirements - as they pertain to ad objectives. When it comes to Facebook ad image size, it’s essential to stay up to date.īut navigatingFacebook ads options can be confusing, especially if you’re brand new to Facebook ads. The right size and placement help your ad target the right audience - across multiple platforms.įacebook offers a myriad of ad options, and Facebook ad guidelines change frequently. Depending on the marketing objective for your ad, the image size and placement you use will either help your ad stand out or blend in with everything else your audience sees. 
Understanding Facebook ad image size means you avoid images that appear distorted because they’re stretched, pixelated or blurry.Let’s get more specific, Facebook ad image size matters for a few reasons: Just because it can make the difference between a top campaign and a flop one… Why should you care and invest time figuring out the right dimensions to use for the different kinds of ads you run on Facebook? Keeping up with Facebook ad guidelines, finding the right images to include and esting ads to find the combination of pictures and text that will get the most attention - all of this takes time.īut why does Facebook ad image size matter? And Facebook ad image size is no exception. Marketers know that images are an essential part of ad design and campaigns.
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